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ECI Direct Mailer
	ECI is a regional provider of payroll, HR and other administrative services. To get the word out about the wide range of services the company provides, ECI wanted to send a high-impact direct mail piece that would be read by executives in medium to large companies. This piece emphasized ECI's cost-effective, efficient solutions to HR issues that normally require at least one full-time employee.
Bank of America Home Equity Line of Credit Visa Card Statement Insert
	This piece was designed to encourage Bank of America customers with home equity lines of credit to use a Visa card to make purchases through those accounts. This section provides an overview of the main benefits of using the line of credit Visa. The piece was used as a statement stuffer, and received a much higher-than-average response from customers.
Bank of America Signature Card Launch
	To initiate their new Signature Card Visa, Bank of America wanted a "launch book," for use in banking centers throughout the U.S. The book provides Bank employees with detailed information on the benefits and functionality of the card. I edited much of the book from text provided by the client, and wrote additional portions to fill in gaps in information. The Bank has found the launch book to be a valuable format in which to provide new product information to its employees, and I have since written and edited more of these books for the Bank. The introduction page shown here provides employees with a brief overview of the Bank's goals for the product.
Bank of America Signature Card Direct Mailer
	Because the Signature Card is a high-end credit card product - with no spending limits, a personal concierge service and outstanding rewards - Bank of America wanted an elegant way to introduce the card to its customers. This mailer was designed with a look similar to that of a wedding invitation, and was worded in that style. This excerpt shows the overall tone of the piece.

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